"The interface is not the solution."
We carry out in depth user research with your customers/users and help business design digital products that meets human needs.We believe UX (User experience) is about getting things done effectively, efficiently and effortlessly.We look at the bigger picture - not just focus on the visual layer,but also into the Service Design aspect of your business.
The verb ‘experiencing’ refers to an individual’s stream of perceptions, interpretations of those perceptions,and resulting emotions during an encounter with a system. Each person may experience an encounter with a system in a different way. This view emphasizes the individual and dynamic nature of experiencing the encounter with a system. In practice, designers focusing on experiencing usually pay attention to specific interaction events, which may have an impact on the user’s emotion (e.g., in game design, scoring a goal or the appearance of a encounter with a system from moment to moment (e.g., measuring emotions at various moments in time to uncover which elements in an interaction may induce which emotions).
We place a lot of emphasis psychology and human factors understanding how humans think, learn, remember, and apply in principles of User Centred Design.Our vision is to help our customers achieve their digital transformation objectives by providing innovative digital integration, insight, expertise and solutions.
While traditional usability factors were largely related to performance and smooth interaction, new UX factors relate to affect, interpretation and meaning. Some UX factors, such as social and aesthetic aspects, are likely to be very different in character from the traditional concerns. This presents UX practitioners with significant challenges in terms of identifying which UX factors they need to consider when embarking on a design project. In any case, it is usual that a design team will only be able to deal with a few critical UX factors that influence the suitability of the design for a typical usage situation.
Consequently, a big challenge for design teams is to make sense of the available information during the early phases of the UXD process. Essentially this means
-Scoping out the factors that are known, because evidence exists, or are thought likely to be the drivers of UX in their particular instance,
-Identifying those factors that are critical to the success of the design and can be satisfactorily dealt with by the design team, given their own operational circumstances
-Identifying those factors that are likely to need further investigation and, if so, the form that those investigations could take.
Your project, Your Needs.
Whether it's Service Design, Usability Testing, Design Strategy or anything UX, we'll have the solution for you.Our UX process is rapid and highly collaborative and relentlessly on understanding your business goals and hitting KPIs.If you have any questions, please email email@example.com